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Dive Brief:
- ShopRite on Monday announced the launch for the first time of a wellness kit designed for customers taking GLP-1 medications for weight management.
- The Grocer Wellness Your Way Starter Kit includes a wellness guide from ShopRite’s dietitians, product samples, and coupons for healthy grocery items. The kits will be available for a limited time.
- ShopRite’s initiative aims to more closely connect grocery and pharmacy at a time when GLP-1s are becoming more popular among consumers and changing shopping behavior.
Dive Insights:
Accounting for GLP-1 drugs for weight loss is expected more than one third Food and beverage sales over the next five years, according to the Circana report for November 2025.
Aaron Sapp, vice president of pharmacy and wellness for parent company Wakefern Food Corp., said the grocery company is seeing a growing number of its customers turn to GLP-1 medications.
“[W]e want to make sure they feel supported from the moment they fill their first prescription,” SAP said in a statement. “These starter kits provide simple tools and tips to help people take the important first steps to being successful in their weight loss journey.”
According to the press release, the free kit is available starting this week while supplies last to shoppers who fill their first GLP-1 prescription at a ShopRite pharmacy. The Wellness Guide in the kit provides recommendations on protein intake, hydration, lifestyle changes and navigating ShopRite stores, as well as healthy breakfast, lunch and dinner recipes.
The kit includes free samples of health-focused products, such as Oikos Protein Shake, Liquid IV Powder Electrolyte Drink Mix, and Vital Proteins Collagen Powder. According to the announcement, the kits also include coupons for items like Prey Brands lean beef, Healthy Choice frozen meals and The Fruitist Company fresh blueberries.
According to Circana, while GLP-1 users buy fewer groceries, they also spend more than non-users. A report by ADM in November 2025 found that 80% of consumers are taking these weight loss drugs Willing to pay more for food and beverage products Which provide health benefits.
