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Booth 2917 | March 17-18 | San Diego Convention Center
-Jim Pisani, Chief Executive Officer
Rosemont, IL, United States, February 20, 2026 /EINPresswire.com/ – Life Fitness / Hammer Strength, the global leader in commercial fitness equipment, will showcase its latest strength and cardio innovations, integrated solutions and connected experiences at HFA 2026 on March 17-18 at the San Diego Convention Center.
Life Fitness/Hammer Strength will be located in Booth 2917, where attendees can experience how the company helps health clubs solve key operator challenges from performance and sustainability to space efficiency and member engagement.
“Health clubs are rapidly evolving, and operators need solutions that drive engagement, retention and a meaningful member experience,” said Jim Pisani, CEO of Life Fitness/Hammer Strength. “At HFA, we’re showcasing how our strength, cardio, group training and connected solutions come together to help clubs perform, differentiate and grow. These solutions help deliver our mission to inspire the world to workout while consistently delivering the best experience for our exercisers.”
At HFA 2026, booth visitors will be able to:
• Experience performance-driven strength training designed for simplicity and biomechanical excellence, including Hammer Strength Plate loaded innovations such as the new Hack Squat and Super Squat Press and in-booth training solutions.
• Design space-efficient training areas with versatile strength solutions – including Life Fitness Universal Cable and Life Fitness SYNRGY – helping clubs create high-value training spaces for every body.
• Complete the training floor with premium accessories including Hammer Strength 4-Sided Rubber Dumbbells and Hammer Strength Olympic Plates – plates engineered for durability, performance and seamless integration in loaded and free weight environments.
• Find out how Life Fitness / Hammer Strength powers connected clubs with a data-ready training environment that evolves with operator needs. Plus, explore the new Workout Intelligence powered by AUGIE, which delivers real-time, personalized workouts that drive member success and engagement while providing operators with better performance insights.
• Explore cardio innovations across the portfolio, including the Symbio, Integrity+ and Aspire Cardio series. Plus, discover new console enhancements like Google Cast® For easier streaming, fresh graphics, new features and better UX.
“We’re focused on helping operators create training environments that balance performance, efficiency and experiences that members want to return to,” said Dan Wiley, chief product officer, Life Fitness/Hammer Strength. “At HFA, we’re showcasing how our portfolio comes together – from premium cardio and performance strength to flexible, space smart training solutions that work for more clubs and more exercisers.”
Preview of Atmos for Hospitality and Multi Unit Housing
Life Fitness/Hammer Strength will also preview a new specialized cardio series, Atmos(TM). Purpose-built for the specific concerns of hospitality and multi-unit residential properties, Atmos balances space and operational efficiency, brand requirements and guest expectations in an essential cardio experience.
In-booth event with media access: St. Paddy’s Happy Hour – Tuesday, March 17, 5:00–6:00 pm
About Life Fitness/Hammer Strength
Life Fitness/Hammer Strength has been inspiring the world to work out for over 55 years. Every day, exercisers in more than 150 countries perform more than one million workouts on the company’s connected fitness devices – proving every day that Life Fitness/Hammer Strength is the world’s favorite workout partner. Headquartered in Rosemont, Illinois, outside Chicago, the company manufactures and sells strength and cardiovascular equipment through its iconic Life Fitness and Hammer Strength brands. For more information visit www.lifefitness.com.
*Google Cast is a trademark of Google LLC.
Rekha Rao
life health/hammer strength
+1 847-288-3665
Email us here
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