Readers Name Their Favorite Products from The Ordinary

When it comes to affordable, effective skin care, few brands have earned the cult status that The Ordinary has. Known for its no-frills packaging and science-backed formulas, the brand has become a staple in routines across generations. In a recent survey of more than 400 NewBeauty readers,* we asked participants to name their favorite skin-care products—and The Ordinary kept coming up. Here’s why these fan-favorite formulas continue to earn a spot on their top shelf.

The Ordinary Hyaluronic Acid 2% + B5

BUY ON ULTA – $10 BUY ON SEPHORA – $10

The brand’s hyaluronic acid serum was a clear favorite among readers looking for deep hydration without the heaviness. One 53-year-old respondent praised it for being “not greasy, very smooth,” while another in the same age group said it was “hydrating and plumping.” At under ten dollars, it’s a go-to for anyone wanting to boost moisture levels without breaking the bank.

The Ordinary Retinol 0.5% in Squalane

BUY ON ULTA – $9 BUY ON TARGET – $9

For those targeting fine lines and breakouts, this retinol serum stood out. A 34-year-old reader shared that it “helps smooth skin, helps with breakouts and fine lines,” highlighting its multitasking benefits. The squalane base also makes it a gentler option for those new to retinol.

The Glycolic Acid 7% Exfoliating Toner

BUY ON ULTA – $13 BUY ON SEPHORA – $13

Loved for its brightening power, one 59-year-old reader said this viral toner “helped get rid of my dark spots,” while another, aged 46, offered a creative use: “I use it like deodorant for dark spots.” Whether applied traditionally or innovatively, this toner is clearly making a difference.

Multi-Peptide + HA Serum

BUY ON ULTA – $20 BUY ON TARGET – $20

For readers focused on firmness and anti-aging, this multitasker was a standout. A 42-year-old respondent said simply, “I like that it helps firm the skin.” With peptides and hyaluronic acid working together, it’s a smart pick for anyone looking to support skin elasticity.

Whether it’s hydration, exfoliation or anti-aging, NewBeauty readers know what works—and they’re not afraid to share it. If you’re curious about The Ordinary, these tried-and-true favorites are a great place to start.

*Source: BeautyEngine Advanced Research, 2025