Don't Miss Out on BeautyPass Live 2025 - 𝑵𝒆𝒘𝒔 𝒂𝒏𝒅 𝑻𝒊𝒑𝒔 𝒇𝒐𝒓 𝒂 𝑯𝒆𝒂𝒍𝒕𝒉𝒊𝒆𝒓, 𝑯𝒂𝒑𝒑𝒊𝒆𝒓 𝒀𝒐𝒖

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It’s official! BeautyPass Live returns November 6 at Lavan Midtown in New York City with the theme The Power of You, and tickets are on sale right now! Discover immersive, interactive beauty activations, sample products and hear from industry experts and board-certified professionals as we celebrate beauty’s biggest night!

What is BeautyPass Live?

An in-person celebration of all things beauty, BeautyPass Live doors open at 6:30 p.m. to dozens of brand activations, fireside chats with industry leaders, on-site treatments and a plethora of free products. That’s not to mention the incredible attendee list of BeautyPass members, influencers, VIPs and more.

Last year, Lavan Midtown transformed into a beauty lover’s paradise, filled to the brim with new and exciting brands, incredible speakers like The Real Housewives of New Jersey’s Dolores Catania and model and CEO of Prakti Beauty, Pritika Swarup, and hundreds of fellow members of the best beauty community in the business. Whether attendees were trying out Sofwave treatments, grabbing juice shots from Epionce or browsing our exclusive wall of NB100 brands, the entire night was packed with beauty must-haves, skin-care essentials and incredible industry insights.

And that was just what we cooked up for 2024!

2025 Is Our Biggest Year Yet

Our BeautyPass members make up the greatest invite-only beauty club in the industry, and there’s nothing quite like honoring them with the absolute best the industry has to offer, from beauty and skin care to aesthetics and more. And this year, we’re celebrating with the theme The Power of You, highlighting and celebrating the personalization of products and treatments, and empowering our community’s individual aesthetic decisions.

In 2025, we’re back at the gorgeous Lavan Midtown venue to bring you a night decked out in even more luxe offerings and iconic beauty. From industry-leading exhibition sponsors like Alastin, HydraFacial and Sofwave, to spotlights on the indie brands we can’t get enough of, this year is set to be the biggest BeautyPass Live yet!