Women Over 40 Love Naturium Vitamin C—Here’s Why

Many skin-care products deliver results, but finding one that’s both effective and safe for sensitive skin? That’s rare. In a recent survey of more than 400 NewBeauty readers,* respondents over 40 singled out one drugstore vitamin C serum that checks both boxes: Naturium Vitamin C Complex Serum.

At just $21, this serum combines pure vitamin C (L-ascorbic acid) with sodium ascorbyl phosphate, both stabilized and conjugated to gold particles to enhance delivery and potency. It’s also packed with glycerin, hyaluronic acid and a bioactive fruit complex—mango, papaya and pineapple—that hydrates, nourishes and promotes a serious glow. And with no added fragrance, it’s a win for reactive skin types.

One 48-year-old reader shared, “I like how my skin feels when I use it,” while another, 42, said that when using the serum consistently, “I can see my skin loves it.” But the rave reviews don’t stop there. One reviewer on the brand’s site called the serum their “holy grail,” writing: “Used this for my hyperpigmentation on my cheeks and I am not lying when I say it helped and I saw results in a few days. BLOWN away with how well this works and how gentle (and affordable!) it is at the same time.”

BUY ON ULTA – $21 BUY ON AMAZON – $21

In clinical testing, 100-percent of subjects showed improved hydration immediately, and 100-percent saw a visible improvement in fine lines and wrinkles within eight weeks. (The study included men and women across all skin types, including those with self-perceived sensitive skin.)

If you’re looking to brighten dullness, soften fine lines and shield skin from environmental stressors without stressing out your skin, Naturium Vitamin C Complex Serum is a smart, skin-loving pick.

*Source: BeautyEngine Advanced Research, 2025