Afterpay Report Proves Bold Beauty Is On Trend

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Generation Z has been making a major impact on the world of beauty for some time, and now a spotlight on their buying habits has confirmed what passing trends are actually beauty must-haves. Compiled by comparing purchase trends from February to March 2025 to May to July 2025, Afterpay’s latest trend report showcases the real-time beauty trends taking over this year, including a major surge in berry lipsticks and the rise of botanical face oils.

Top Trends Making Waves This Fall

When it comes to beauty, Afterpay’s Holiday 2025 Trend report is packed with up-and-coming trends as well as returning seasonal favorites. With the Buy Now Pay Later (BNPL) platform experiencing more than 30 percent growth in 2025, particularly among Gen Z and millennial users, we have clearer insight into what’s actually resonating with beauty buyers.

The answer? Jewel tones, luxurious textures and hydrating finishes.

Hydrated, Bejeweled and Bold Beauty

The rise in bold beauty face gems (+78 percent) and blue eyeshadow (+60 percent) coincides with a surge of +150 percent in deep berry lipstick shades, revealing a jewel-toned beauty trend that goes from shade inspiration to literally bejeweled looks. And after seasons of cream blush dominance, velvet blush has emerged as the latest blush trend to take over, spotlighting a rich, blendable texture that rides the line between cream and powder formulations.

In the world of skin care, dewy face mists saw a +138 percent rise over the summer, and botanical face oils became a breakout star with +325 percent growth.

Shop the Top Afterpay Trends

1 / 9

This celebrity-loved face oil is an award-winner for a reason, it’s packed with antioxidant-rich chia seed and kiwi extracts, alongside passionfruit, papaya seed oils and algae extract to strengthen the skin barrier.

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Get plumper and more hydrated skin with this plant-based lightweight face oil, enriched with fatty acids and antioxidants. The quick-dry formula makes this oil a great choice for all skin types.

The Outset Ultralight Moisture-Boosting Botanical Oil

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Prickly pear and hibiscus oil power this botanical face oil alongside barrier-strengthening squalane for a mature-skin friendly firming oil that goes on with a touchable dry texture.

Typology P63 - Firming Night Serum Botanical Blend with Nopal Cells ($44)

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Hyaluronic acid keeps your lips hydrated while the deep berry wine shade delivers on pigment for a matte wear that doesn’t crease or dry.

Westman Atelier Lip Suede Hydrating Matte Lipstick in Lou Lou ($50)

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Get the moisture of a balm and the sheen of a gloss with this gorgeous cranberry shade of Glossier’s Ultralip. The formula is buildable, letting you go from lip tint to major statement with ease.

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Peptides and vitamin E help power this lipstick formula for a conditioning and comfortable wear, while the gorgeous shade of wine offers the perfect fall shade.

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Ceramides, peptides and a trio of plant butters work together to create one of the most velvety blushes you’ve ever seen, leaving a dewy, healthy flush that’s nourishing for skin.

Summer Fridays Blush Butter Balm Hydrating Cream Blush

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This velvety smooth cream blush is reinforced with mango and shea butters for a luxuriously rich texture. Get up to 12 hours of wear with your choice of matte or glowy finishes.