All About the ‘Shadow Blushing’ Trend You’re About to See Everywhere
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Blush is bold againβbut that doesnβt mean it has to be scary. The right technique can turn even the brightest shades into something soft, seamless and totally wearable. Enter the newest trend thatβs about to take over your feed.
When celebrity makeup artist Kelli Anne Sewell coined the term Gym Lips in 2022, it broke the internet. Now, sheβs back with another makeup moment youβre about to see everywhere: shadow blushing.
What Is Shadow Blushing?
Shadow blushing is Sewellβs answer to the bold blush trend, but with a wearable, editorial twist. βI started this technique as a way to make blush look super natural on the skin, while playing around with bright, fun, trending colors,β she tells NewBeauty. The method involves layering two blush shades: one earthy, subdued tone as a base, and one vibrant pop of color concentrated on the apples of the cheeks.
The result? A seamless, soft-focus flush that blends effortlessly into the rest of the faceβno harsh lines, no floating color blobs. βItβs inspired by artists like Mario [Dedivanovic] and Ariel [Tejada], whose work always looks flawless and cohesive.β
How to Do It
The technique is all about strategic layering. Start with the neutral blushβthink terracotta, rosewood or muted mauveβand apply it generously across the cheeks, temples and even the eyelids. Sewell says this creates a βshadowβ or backdrop for the brighter shade, which is then placed precisely on the highest point of the cheek. βThe earthy tone will create a beautiful transition tone into the rest of the face.β
Sewellβs go-to combo? Patrick Ta Major Headlines in Sheβs Seductive as the base, topped with a punchy pop like REFY Cream Blush in Plum or Makeup by Marioβs Soft Pop Cream Blush in Perfect Pink.
Who Itβs For
βAnyone who loves blush,β Sewell says. But especially those who want to experiment with bold colors without looking overdone. The technique works across skin tones and ages, and Sewell notes itβs particularly flattering on mature skin. βThe layering of tones makes your makeup look youthful and modern. Itβs the kind of look where people say, βSheβs so beautiful,β not βI love her makeup.ββ
Sewell teaches the technique on her app, on her socials @makeupbykellianne and in her Masterclasses, where itβs quickly becoming a fan favorite. βIt allows you to experiment with color without going overboard,β she says. βItβs truly for everyone.β
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