Bobbi Brown Reveals the Beauty Expectations She ‘Just Doesn’t Care’ About

For any women dealing with the tumultuous perimenopause and menopause journey, Melani Sanders (@justbeingmelani) is the definition of a comfort creator. Dedicating her platform and her iconic “We Do Not Care” Movement to empowering mature women to live outside the confines of beauty standards and societal pressures, Sanders is a refreshing presence in an ever-toxic social media world. Joining in on the movement, legendary mature skin makeup guru, Bobbi Brown, just shared her “I do not care” beauty pillars on Instagram, inspiring founders to not be so hard on themselves when it comes to self care.

Bobbi Brown Doesn’t Care About Gray Roots, Sleeping With Makeup On and More

For any women over 40, Bobbi Brown and her iconic mature-skin makeup line, Jones Road, are seen as the holy grail for all things makeup and beauty in your second act. That doesn’t mean, though, that Brown herself is committed to a full beat every day. In fact, Brown’s entrance into the “We Do Not Care” movement with her “I do not care, beauty edition” video gave us an inside look into her refreshingly honest approach to beauty and aging.

“I’m not in perimenopause, I’m not even in menopause, I’m past that. And you know what, I still don’t care,” Brown began in her makeup-free Instagram reel. Getting into her biggest IDC beauty takes, Brown explained that she doesn’t care that she doesn’t wear makeup everyday, and sometimes the only product on her face is left over from the night before (we’ve all been there!). “I don’t care that sometimes my part needs color so bad that I’ve got eye shadow, stick eye cream, anything to cover it, and it’s still not working, I don’t care!” Brown affirms. She went on to add that she doesn’t care about showing up to dinner with wet hair in a pony, that her personal arsenal of Jones Road products are in no way organized or that she’s only five feet tall. “I still wear flats and sneakers and stand up next to everybody because guess what? I just don’t care,” she says. Moral of the brand founder’s story: Sometimes it’s better to just not care!