Create an Effective Sales Funnel β Kate Greenslade
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A quick reference to make sure youβre on track.
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Step 1: Clarify Your Offer
β¬οΈΒ Β Define the core features of your product or service.
β¬οΈΒ Β Identify the specific problems you solve.
β¬οΈΒ Β Detail the tangible benefits for the customer.
β¬οΈΒ Β Incorporate success stories or case studies.
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Step 2: Target Your Audience
β¬οΈΒ Β Define demographic details (age, gender, location).
β¬οΈΒ Β Outline psychographic traits (interests, values, lifestyle).
β¬οΈΒ Β Utilise tools for audience research (surveys, analytics).
β¬οΈΒ Β Refine customer profiles based on feedback.
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Step 3: Choose the Right Platforms
β¬οΈΒ Β Identify where your target audience spends their time.
β¬οΈΒ Β Evaluate the effectiveness of potential platforms.
β¬οΈΒ Β Select a mix of digital and offline channels as needed.
β¬οΈΒ Β Tailor strategies for each chosen platform.
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Step 4: Develop a Content Strategy
β¬οΈΒ Β Plan different types of content (blogs, videos, testimonials).
β¬οΈΒ Β Create a content calendar.
β¬οΈΒ Β Map content to different stages of the buyerβs journey.
β¬οΈΒ Β Set a sustainable publishing frequency.
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Step 5: Craft Effective Calls to Action
β¬οΈΒ Β Develop clear and compelling CTAs for each content piece.
β¬οΈΒ Β Incorporate CTAs that align with user intent and funnel stage.
β¬οΈΒ Β Test and refine CTAs using A/B testing.
β¬οΈΒ Β Use analytics to monitor CTA performance.
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Step 6: Highlight the Benefits
β¬οΈΒ Β List key benefits and outcomes of your offer.
β¬οΈΒ Β Use real-life examples and testimonials.
β¬οΈΒ Β Employ visual aids to illustrate benefits.
β¬οΈΒ Β Ensure benefits are clearly communicated in all marketing materials.
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Step 7: Differentiate Your Offer
β¬οΈΒ Β Identify what makes your offer unique.
β¬οΈΒ Β Communicate your unique selling proposition clearly.
β¬οΈΒ Β Use storytelling to enhance connection with the audience.
β¬οΈΒ Β Highlight innovations, superior service, or unique product features.
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Step 8: Monitor and Optimise
β¬οΈΒ Β Set up key performance indicators (KPIs).
β¬οΈΒ Β Regularly review analytics and gather customer feedback.
β¬οΈΒ Β Adjust strategies based on performance data.
β¬οΈΒ Β Implement changes and monitor their impact.
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Youβre Not Alone
Weβll be going through these steps in more details in our up comingΒ Business Health CheckΒ session on Zoom on 8th April.Β Β Weβll be reviewing Q1 and making any adjustments to our strategies and messaging for Q2.
See the session details and sign up to the group to attend here
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