This Pink K-Beauty Whitening Toothpaste Is Going Viral

K-beauty is dominating TikTok right now, from manicure inspiration to haircut trends. Recently, the K-beauty impact has even stretched to the smile category with one iconic pink toothpaste in particular going viral. Between the chic vintage look, pink hue and proposed whitening power, UK-based Korean-owned Euthymol Original Pink Toothpaste ($13) is the product on everyone’s lips.

If you’re looking for a fluoride-free, natural toothpaste, Euthymol might be a good option for you. “As a dentist, I’m often asked about alternatives to conventional toothpastes, and one I recommend is Euthymol Original Pink Toothpaste,” says New York cosmetic dentist Husam Almunajed, DMD.

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Perhaps the formula’s biggest claim to fame is its ability to knock out bad breath. “It uses antiseptic ingredients like thymol, menthol and eucalyptus oil to fight bacteria, reduce plaque and support gum health,” says Dr. Almunajed. Although its perfectly pink hue might indicate otherwise it has a fresh wintergreen flavor. “Patients love its distinctive freshness—the essential oils leave the mouth feeling clean and the breath noticeably fresh for hours,” says Dr. Almunajed.

The brand says whitening results can be visible as soon as three days, with a handful of TikTok creators corroborating this. “Gentle polishing agents help remove everyday stains for a naturally brighter smile, while its bold pink color and herbal taste make brushing a more enjoyable ritual,” says Dr. Almunajed. “For many, it’s both effective and refreshingly unique.” While the pink toothpaste can be a fun change in your dental hygiene routine be sure to talk with your dentist about whether this formula will meet your needs.